Baozun (NASDAQ:BZUN) Shares Pass Above 50 Day Moving Average – Here’s Why

Baozun Inc. (NASDAQ:BZUN) crossed above its 50-day moving average during trading on Tuesday . The stock has a 50-day moving average of $2.81 and traded as high as $3.71. Baozun shares last traded at $3.59, with a volume of 1,261,360 shares changing hands.

Analyst Upgrades and Downgrades

Separately, CLSA downgraded Baozun from an “outperform” rating to a “hold” rating and decreased their price objective for the company from $2.80 to $2.20 in a research report on Friday, August 30th.

Baozun Price Performance

The stock’s 50-day simple moving average is $2.86 and its two-hundred day simple moving average is $2.66. The firm has a market cap of $198.50 million, a P/E ratio of -5.60 and a beta of 0.35.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings data on Wednesday, August 28th. The technology company reported ($0.07) EPS for the quarter. The business had revenue of $329.01 million during the quarter. Baozun had a negative return on equity of 6.38% and a negative net margin of 3.02%.

Institutional Investors Weigh In On Baozun

Institutional investors have recently added to or reduced their stakes in the stock. Cetera Advisors LLC bought a new stake in shares of Baozun in the 1st quarter valued at about $35,000. SG Americas Securities LLC purchased a new position in Baozun in the third quarter worth $69,000. Virtu Financial LLC purchased a new position in Baozun in the first quarter worth $48,000. Marshall Wace LLP acquired a new position in shares of Baozun during the second quarter worth $55,000. Finally, Mackenzie Financial Corp purchased a new stake in shares of Baozun during the 2nd quarter valued at $165,000. Institutional investors own 47.29% of the company’s stock.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.